Rural Shores Deoria is a social enterprise that assimilates youth from rural areas into a knowledge economy by setting up rural BPOs. The purpose of the BPO is to bring disadvantaged youth from rural areas into the mainstream by providing them training and sustainable economic opportunities. Currently employing 250 local youth while serving a telecom and an e-commerce client, the Deoria call center aims to employ an aggregate of 500 youth by the end of the year. Rahul Mani Tripathi, a local serial entrepreneur of Deoria invested in necessary infrastructure and partnered with the Indian company Rural shores to run this BPO creating employment opportunities for rural youth in their home district, to contribute to arresting excessive out-migration from the area.