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Founded in 2001, in India, Jagriti Sewa Sansthan (Jagriti) kicked off with local development of Purvanchal (East UP, India) by training and mentoring its youth. From 2008, it began a two-week yatra (Jagriti Yatra) across India held annually—which, today, brings over 500 participants from across who share visions of entrepreneurship, social impact, and self-discovery and has become a well-known cauldron of inspired discussion, ideation and action.
Jagriti has made a deliberate decision to focus on Middle India. This demographic segment, especially its Youth, is a well touted advantage. Politicians and macroeconomists talk of this as the demographic dividend. Middle India lives geographically in the Tier 2 and lower tier cities and towns, comprises approximately 800 million people; it is a loosely defined term which in the context of the dynamics of the population, is – people with some education, who happen to be predominantly young, with great energy, great aspirations, not very poor but not rich, and having access to some amount of infrastructure, albeit limited. While their average age is the envy of other nations, unless this force is channeled well into productive endeavors, it can be an immense problem for the nation in the coming years. This Middle India, which is the source of the demographic dividend, needs our attention. The government tries but does not have the resources or expertise to meet the aspirations of this population.
Jagriti, as a movement, addresses that need of middle India in a very positive and catalytic way. It does so with a model of enterprise-led development. It uses the initiative and energy of the youth. It guides, networks, and mentors to create successful outcomes for them. And thereby unleashes the entrepreneurship potential within them, which, if successful, can create a geometric impact upon them–with many positive outcomes for the nation.
Jagriti intends to, and has been successful in building a real and virtual global network of entrepreneurs (successful and budding), mentors/experts and funders/investors. It does with its three-fangled approach, better known as three pillars, viz.
Jagriti Enterprise Center (JEC), A set of enterprise centers located in mid-tier cities, to help channelize Jagriti’s local, national, and global resources with the first one in Deoria (Uttar Pradesh)—JEC-P.
Jagriti Seva Sansthan, the NGO, was founded by Mrs. Shashi Tripathi
Jagriti started with skill development programs in Deoria and Purvanchal for local youth and women
Started with one center in Deoria town, Jagriti has now expanded to 15 outreach centers in the Deoria district and trained over 24,000 youth.
A 10-year-old initiative. Jagriti Yatra is an annual train journey that exposes the youth from Middle India to the exemplars of social and for profit enterprise models and trains them in basic skills of entrepreneurship
Every year, Yatra selectively handpicks 450 highly motivated candidates for a 15 day, 8000 km national odyssey, introducing them to the role model entrepreneurs of India at 12 selected locations across India
Over the last 10 years, Jagriti Yatra has created a national ecosystem comprising 4500 entrepreneurial youth, 150+ mentors and experts, 100+ service providers, and 50+ organizations
Through its network of on-ground enterprise facilitators, called Udyam Corps, Jagriti Enterprise Network (JEN) supported local small and medium entrepreneurs in Deoria. The Udyam corp understands the challenges of the entrepreneurs and finds solutions by tapping into the ecosystem. The model is highly scalable, owing to the powerful network of Jagriti
It has recently moved to providing support in Gorakhpur and Kushinagar districts. Through its incubatees in various sectors of food processing, BPO, handicraft and programs like Internet Saathi which provided digital literacy training to women across 7 districts of Purvanchal, JEC-P is heralding an enterprise led transformation of Purvanchal
Jagriti Enterprise Centre–Purvanchal (JEC-P) will make the national enterprise ecosystem accessible in Purvanchal through its physical incubation centre and network of Udyam Corps at the district level. Along with incubating enterprises, the Centre will undertake developmental thinking for Purvanchal. It envisages turning Purvanchal into Udyam Pradesh by 2025, providing a model for other similar regions of the country.
