Jagriti aims to nurture and incubate enterprise in a backward but promising region of the country (Purvanchal) starting from a Tier 3 district, Deoria. Our vision is to motivate local and national leaders to start and grow local enterprises.

For this a visionary centre Jagriti Enterprise Centre – Purvanchal (JEC-P), conceived next to the Banyan tree in Barpar will play a key role. We will attract leaders from our national network of 5,000 Yatra alumni and well-wishers to provide market connect, mentorship, and funding. We aim to generate over ,10,000 local jobs in this area in a 5 year period and create a district ecosystem that can be replicated in other Tier 2 and Tier 3 districts.