A sanitary hygiene brand run founded by RC Kushwaha but it is run by more than 300 Sakhis(Women leaders) in 300 plus gram panchayats in the districts of Deoria, Ballia, Mau, etc. for the last 2 years. Along with this, training and awareness work is being done for new Sakhis.
Often hailed as the Padman of Purvanchal, Kushwahaji (R C Kushwaha) is a household name in the districts of Ballia, Deoria and Mau. Nai Roshni Enterprise is the name of his organizations, to which Jagriti has been providing support in the form of market support, funders and its wide-network. And for two years, it has been working with 225 female friends in 200 odd gram panchayats.