Innovation comes from Latin ‘novas’ which means NEW- a word which is very close to the English translation of ‘Jagriti’ i.e. awakening, or rather- enlightenment. Enlightenment. Renaissance of ideas. Newness by going back to the roots-the Indian ethos. Which sums up as–”JAGRITI is all about Innovation”. Without innovation, nothing is impossible. We cannot be static in a world whose basic categories undergo change hourly. We have to think new. We have to rethink and consider every possibility out there. Seek solutions to new problems. And new solutions to old problems. Work out something unique. One can even say-Innovation is the hallmark of enterprise.