Jagriti’s mission of creative enterprise in Middle India is threefold. Something which is apparent even in the architecture of the JEC-P building being constructed in Barpar. But before the architectural aspects, let’s first focus on the three 3I’s, viz. INCUBATION, INNOVATION, and INSPIRATION, which serve as important guidelines in our approach to our mission.
JEC-P, first and foremost, is an incubation center. Jagriti is here to help enterprises grow. Enterprises with a special focus on social matters, yes; but most importantly, those enterprises which cater to the needs and are run by the youth/middle-aged of what we term as Middle India.
The idea is to inculcate a spirit of entrepreneurship. Locals have problems, no doubt, but more often than not, they are aware of new vistas opening up every day. So awareness is the first step. The local should be told that there is a solution to their problems (like sanitation and agriculture) whose solution is in their hands. They do not need to move out to the cities. They do not need to depend on the government. They have, in fact, ample resources; and uplift their community with them only. This awareness is mobilized by a deeply entrenched system of communication, which Jagriti has developed by going deep into the communities of Purvanchal.
This M of Jagriti is not our run-of-the-mill “help incubatees scale up” with boring lectures and insipid brochures sent across to the incubatees. As said earlier, our roots are deep in Purvanchal. The locals are connected to us. They know us already. So when a potential incubatee is selected after a careful analysis, one specific mentor is assigned for the enterprise, with a whole team backing it from the office. And of course, the market-connect of Jagriti in terms of its depth and area is well known. We are a vast network of mentors and CEOs of successful organizations who are forever trying to help and learning from each other. Mentorship is the most important aspect of the 6 Ms.
As explained previously, the market depth of Jagriti is well known. We are an interactive web of investors, mentors, entrepreneurs, CEOs, managers, students and thinkers whose collective mission is trust-based mutually cooperative and sustainable communities which help each other grow. Jagriti’s feet in the market are sunk deep. We are almost everywhere—when it comes to India. And even in the international domain, Jagriti’s wings are expanding with every passing day. The JEC-P—an architectural marvel stands proudly and looks around, like the emblematic Banyan Tree, and its branches go wide and deep, again—like the Banyan Tree
Money is important. Every enterprise we seek to support is there to make money, which further helps the locals who don’t need to move to the cities. JEC-P’s mission is to create such a network-based eco-system that any potential youngster may be helped with the required seed-money as soon as she proves her mettle and starts with the task. There are two aspects to it. One is the development of basic infrastructure, the starting point. And the second aspect is revenue growth. The idea is not to continuously pump money from outside. But help the incubatee learn how to generate revenue for the further development of his enterprise.
We don’t leave a potential entrepreneur after lending her some money, or doing some mentoring—which is important, but not sufficient. We stick with them for long. We help them in their branding and marketing–which is often a weak point for those coming from rural areas. They might have content, but often, they find themselves at a loss when it comes to showing off—which is as important as content in today’s world of sparkle. We help them learn the finer nuances of how to present themselves; so they can cater even to the international market.
‘Mahol’ is Hindi for ambience. But that’s only in a literal sense. In the way we mean it, Mahol is ‘ecosystem’; a local one which is conducive to the incubation of local enterprises. LOCALS FOR LOCALS is our guiding principle. We are not foreigners to them (though we are, in a certain way). We sit with them and eat with them. We make them comfortable with who we are and what we want to do. And we bring like-minded people like them together, under the shade of the banyan tree, in the form of our JEC-P building