Rural Urbanization CoE
Centre of Excellence for Rural Urbanization
The Rural Urbanization CoE at Jagriti Enterprise Centre Purvanchal (JECP) is a pioneering initiative focused on sustainable, decentralized urban development in Eastern Uttar Pradesh. It aims to transform small towns and emerging urban centers into planned, resilient, and economically vibrant ‘rurban’ zones, integrating local strengths with modern infrastructure.
Through research, innovation, and enterprise incubation, the CoE addresses challenges in energy, mobility, waste management, construction, and clean environment – aligning with national frameworks like AMRUT and Swachh Bharat. Supported by public-private partnerships, it will serve as a model for inclusive and sustainable urbanization across Tier 3 and Tier 4 districts in India.
Focus Areas
Access To Energy
Distributed renewable micro-grids
Public Transport & Mobility
Electric mobility and public transport infra
Sustainable Construction
Local material sourcing, green spaces
Clean Environment
Solid waste, sewage, air, and water management
Our Approach
Build Enterprises Leveraging Local Strengths (Economic + Cultural)
Develop “Rurban” Zones (Rural-Urban Hybrid)
Switch To Infrastructure-Led Growth
Involve Local Leaders, Private Sector, And Government
Align With MoHUA (Government Of India) Frameworks Like AMRUT, PMAY, Swachh Bharat