Agro CoE

The Agro CoE at JECP empowers farmers, agripreneurs, and rural enterprises to innovate, scale, and thrive across the agricultural value chain. By combining technology, sustainable practices, market access, and advisory support, the CoE enhances productivity, strengthens livelihoods, and fosters inclusive growth in rural communities.

MSMEs Supported

0 +

Associated Farmers

+ 0

Livelihoods Supported

0 %

Women-led Enterprises

~ 0 %

Revenue Growth

Objectives of the Handicrafts Centre of Excellence – Purvanchal

1. Preserve Heritage Through Responsible Design

Promote design as a bridge between tradition and innovation – honoring the cultural grammar of crafts while adapting them to modern needs. Engage artisans in design thinking that supports sustainable, context-driven evolution of their skills and products.

2. Rebuild Holistic Craft Identities

Restore the role of artisans as designers, scientists, and entrepreneurs by reviving integrated craft knowledge systems. Through education, exposure, and enterprise support, reposition crafts as expressions of pride rather than labor struggle.

3. Shift Perception and Celebrate Craftsmanship

Lead a change in how crafts are perceived – moving beyond commercial value to cultural significance. Facilitate awareness through storytelling, branding, policy advocacy, and collaborative platforms that promote the dignity and creativity of artisans.

4. Strengthen Distribution for Equity and Scale

Enhance transparent, efficient distribution systems to ensure fair market access and economic growth. Encourage delegation, job creation, and knowledge-sharing among artisans, empowering them to scale sustainably in a competitive landscape.

5. Foster Regional Impact and Cultural Revival

Mobilize efforts across 10 districts to uplift diverse crafts like Bhakira brass, Black Pottery, and Jute. Enable heritage preservation and economic development through incubation, partnerships, workshops, and targeted programs that drive long-term artisan prosperity.

Focus Areas

Sustainable Production

Climate Resilience/Adaptation in Agriculture
Innovation Ecosystem to enable Food Security and Food Safety both
Sustainable practices e.g. Crop Diversity, water use efficiency etc. to reduce loss and enhance the preservation of Natural Assets (Soil Health, Water and Forest land etc.)

Market Linkage

Primary and Secondary Processing Infrastructure
Connecting Farmers to Financing & Markets
Micro Enterprise Development

Income Enhancement

Enhanced Income from Farming to establish the attractiveness of Agriculture as a Livelihood for Youth and Women
Robust Local Institutions (FPOs) as owners and drivers of sustainable growth

Our Programs

1. Capacity Building

Green Skills

Trained more than 100 farmers on Natural Farming. 50 farmers consistently adopted the learning. 20+ farmers reduced their cultivation cost by up to Rs.2000.

Basic Digital Literacy

Learning about various Digital Devices and diving little deep into using smartphone for multiple use cases.

Basic Financial Literacy

Understanding of Savings, investments, insurance and loaning and various schemes.

Entrepreneurship Mindset

SWOT analysis, Marketing, Costs and Business Operation Related concepts

2. Awareness Workshops

Workshop on Regenerative Agriculture and Carbon Credits

Partnered with Varaha to shift to regenerative agricultural practices, which also helps Farmers earn Carbon Credits. 76 FPO representatives from 13 FPOs from Kushinagar and Deoria districts attended the same.

Workshops on Alternate Sources of Income

We have successfully organized workshop on alternative sources of income through farming with more than 300 farmers at JECP.

Workshop on Sustainability

Kisan Chaupal was conducted for over 250 farmers & FPO leaders by Hemendra Mathur, Agro CoE Chair, on Blending Innovation and New-Age Techniques with Traditional Farming methods for enhanced income generation and Sustainable future.

Incubated FPO’s in Purvanchal

1. Padrauna Agri Farmer Produce Company with Krishi Tantra

Soil Health Test Lab

2. CSC Seorahi FPO with Kheyti

Net House Farming

3. Shiv Dairy with Krimanshi

Urea Free Cattle Feed

4. CSC Seorahi with Azeedo (Incubatee)

Biotech based Agri Inputs

Supported Enterprises


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Our Mentors

Abhivyakti

Under Abhivyakti (Design thinking and adaptive leadership workshop) with a total of 60 artisans and leaders from the 3 value chains of Moonj, Banana Fibre, and Terracotta, in Deoria, Kushinagar and Gorakhpur respectively we experienced and enabled a space for artistic and human expression. Through exploration of various mediums like colouring, body movement, storytelling and more we unfolded cultural influences in design and product development.

The assessment of these workshops outlined the necessary steps for associated enterprises to scale in appropriate direction, including an indicative growth plan in the context of design development for all enterprises.